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How AC Milan's Preseason Tour Lead To Record Sales And Audience Growth
Manage episode 430638854 series 3287857
Today’s podcast examines why the world’s biggest football clubs (AC Milan, Barcelona, Real Madrid, Manchester City, etc.) keep scheduling preseason matches in the United States. We’ll use AC Milan, specifically as an example, highlight how the club’s U.S. matches are leading to record sales and audience growth. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw
391 episodes
Manage episode 430638854 series 3287857
Today’s podcast examines why the world’s biggest football clubs (AC Milan, Barcelona, Real Madrid, Manchester City, etc.) keep scheduling preseason matches in the United States. We’ll use AC Milan, specifically as an example, highlight how the club’s U.S. matches are leading to record sales and audience growth. Enjoy!
Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw
391 episodes
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