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Why hyper-segmenting your target audience is so important in business | Weekly Business Vlog #13

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Manage episode 393996401 series 3325960
Content provided by Josh Schachnow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Schachnow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Every week I share my business journey as an immigration lawyer and tech cofounder in Canada!

Make sure to like/subscribe to follow along and drop any questions in the comments.

And make sure you're subscribed to my Substack for my weekly updates here: https://joshschachnow.substack.com/

Agenda:
00:00 Introduction
01:04 Update on the last week in business
02:09 New sales focus for the year ahead
03:20 The pros and cons to selling to different sized companies
05:09 On niching down and segmenting your target market
07:12 Why hyper-targeted selling and marketing is so powerful
08:54 Update on Visto and new features that are in the pipeline
10:42 Latest book I finished and what's up next from the bookshelf
11:59 Conclusion

#businessblog #businessvlog #cofounder #lawyer

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 393996401 series 3325960
Content provided by Josh Schachnow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Schachnow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Every week I share my business journey as an immigration lawyer and tech cofounder in Canada!

Make sure to like/subscribe to follow along and drop any questions in the comments.

And make sure you're subscribed to my Substack for my weekly updates here: https://joshschachnow.substack.com/

Agenda:
00:00 Introduction
01:04 Update on the last week in business
02:09 New sales focus for the year ahead
03:20 The pros and cons to selling to different sized companies
05:09 On niching down and segmenting your target market
07:12 Why hyper-targeted selling and marketing is so powerful
08:54 Update on Visto and new features that are in the pipeline
10:42 Latest book I finished and what's up next from the bookshelf
11:59 Conclusion

#businessblog #businessvlog #cofounder #lawyer

  continue reading

109 episodes

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