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The Missteps That Led Nike Off Course

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Manage episode 443403729 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Under CEO John Donahoe, Nike pulled away from retailers and ramped up production of its classic sneaker lines. Now sales have plummeted, the company has lost market share to competitors and Donahoe is stepping down. WSJ's Inti Pacheco discusses what went wrong.

Further Reading:

-Nike CEO John Donahoe Stepping Down After Rocky Tenure

-How Nike Missed the Boom in Running Culture

-Nike Reverses Course as Innovation Stalls and Rivals Gain Ground

Further Listening:

-Nike’s Sneaky Sneaker Thieves

-How Allbirds Lost Its Footing

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1353 episodes

Artwork

The Missteps That Led Nike Off Course

The Journal.

1,530 subscribers

published

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Manage episode 443403729 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Under CEO John Donahoe, Nike pulled away from retailers and ramped up production of its classic sneaker lines. Now sales have plummeted, the company has lost market share to competitors and Donahoe is stepping down. WSJ's Inti Pacheco discusses what went wrong.

Further Reading:

-Nike CEO John Donahoe Stepping Down After Rocky Tenure

-How Nike Missed the Boom in Running Culture

-Nike Reverses Course as Innovation Stalls and Rivals Gain Ground

Further Listening:

-Nike’s Sneaky Sneaker Thieves

-How Allbirds Lost Its Footing

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1353 episodes

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