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The Rise of the Tween Shopper

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Manage episode 438180889 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.

Further Reading:

- Teen Girls Are Spending Big. She Tells Them What to Buy.

- Why Tweens Are Obsessed With This $110 Sweatsuit

Further Listening:

- How the Stanley Cup Became the Internet's Favorite Water Bottle

- Teens Are Falling Victim to AI Fake Nudes

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1355 episodes

Artwork

The Rise of the Tween Shopper

The Journal.

1,530 subscribers

published

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Manage episode 438180889 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.

Further Reading:

- Teen Girls Are Spending Big. She Tells Them What to Buy.

- Why Tweens Are Obsessed With This $110 Sweatsuit

Further Listening:

- How the Stanley Cup Became the Internet's Favorite Water Bottle

- Teens Are Falling Victim to AI Fake Nudes

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1355 episodes

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