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Anna Crowe from Search Engine Journal on SEO that gets ecommerce shops onto page one

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Manage episode 285959358 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She’s also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz.

We cover how to choose keywords, Google’s EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and bad!), URL’s, page structure, canonical tags and schemas.

We also discussed the regular algorithm changes and Anna suggested following John Mueller and Danny Sullivan on Twitter who both work for Google and provide semi-official advice on changes.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 285959358 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She’s also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz.

We cover how to choose keywords, Google’s EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and bad!), URL’s, page structure, canonical tags and schemas.

We also discussed the regular algorithm changes and Anna suggested following John Mueller and Danny Sullivan on Twitter who both work for Google and provide semi-official advice on changes.

  continue reading

24 episodes

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