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David Lockwood from The Tapestry Agency explains how to analyse your customer data
Manage episode 323619720 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency.
He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.
24 episodes
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Manage episode 323619720 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency.
He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.
24 episodes
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Similar to The Joy of Marketing
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