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Mark Scott founder of Bella & Duke on guerilla tactics against giant competitors

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Manage episode 282958036 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business.

He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing approach.

To show how unhealthy processed dog food is, Mark himself decided to live off processed food for two months to demonstrate the damage to his health.

A real example of how the underdog can win.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 282958036 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business.

He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing approach.

To show how unhealthy processed dog food is, Mark himself decided to live off processed food for two months to demonstrate the damage to his health.

A real example of how the underdog can win.

  continue reading

24 episodes

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