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Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success

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Manage episode 331159534 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business.

Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 331159534 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business.

Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.

  continue reading

24 episodes

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