#27: Marketing's Not Dead, It's Different With Jacob Schmeichel The Junction podcast

#27: Marketing's not dead, it's different with Jacob Schmeichel

3M ago 48:36

Content provided by Melissa Bell and Venn Technology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Bell and Venn Technology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The way you reach your perspective buyers is changing because of AI. People are searching for what they need differently, and search engines like Google have already shaken up the SEO game with its new Search Generative Experience (SGE) concept.

A recent study from Search Engine Land found that a number one ranked SERP could see a 20% drop in traffic (best case scenario) all the way up to a 64% drop (worst case scenario) due to Google's new AI search feature (SGE).

This episode features Mel and special guest, Jacob Schmeichel, Product Marketing Manager at Venn. Jacob is an SEO enthusiast who's been following the latest trends in AI search, and he believes every marketer and business leader should be paying close attention.

We dive into a ton of groundbreaking topics, including:

Implications of AI on organic search traffic, content creation, and marketing strategies
Ethical considerations around using AI in marketing and content production
Shifting marketing strategies towards conversational, original content
Concerns around AI security and OpenAI's recent disband of its safety team

***

🌐 Resources:

📱Connect with us on LinkedIn:

Mel: https://www.linkedin.com/in/melissabell-b2bmarketer/

Jacob: https://www.linkedin.com/in/jacob-schmeichel-ab01b2186/

📧 We want to hear your thoughts on the latest AI products coming to market. Reach out at thejunction@venntechnology.com. As always, keep it automated!

29 episodes