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What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.

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Manage episode 362355072 series 2777949
Content provided by The Justin Brady Show and Justin Brady. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Justin Brady Show and Justin Brady or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product.

It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder.

See the full show notes at https://justinkbrady.com/notes/allison-braley-bain-capital

  continue reading

214 episodes

Artwork
iconShare
 
Manage episode 362355072 series 2777949
Content provided by The Justin Brady Show and Justin Brady. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Justin Brady Show and Justin Brady or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product.

It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder.

See the full show notes at https://justinkbrady.com/notes/allison-braley-bain-capital

  continue reading

214 episodes

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