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S1E3 Guest Podcast: Phillip J. Clayton, Business Consultant
Manage episode 278735006 series 1567207
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Guest Podcast: Phillip J. Clayton, A hybrid consultant focusing on Art & Design, Business, and Marketing.
Creative Journey Ep.07 // What is Product Branding and Why is it Essential?
Product branding goes far beyond the choice of the product name or visual identity.
It is also about attracting the right audiences, evoking their emotions, and building relationships.
This is why you need to approach it strategically.
Join Phillip as he digs into what product branding is and how it is implemented.
About Phillip Clayton
Phillip J. Clayton is a hybrid consultant; his focus is centered on Art & Design and Business & Marketing. He started out in the fine arts and found his purpose as a designer and creative consultant with 15+ years of experience in the creative industry, Advertising & Marketing. His focus is on Brand Design & Development. He is a founding partner of noTheName: PJC, a hybrid brand-focused business solutions agency.
He is also a writer and a PAC Global Leadership Awards International Judging Commission member.
Social Connect
Linkedin: www.linkedin.com/in/phillipjclayton
Twitter: https://twitter.com/clayton_phillip
Website: https://www.pjclayton.com
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