Eran Pick MW: Tzora Winery and a Passion for Shoresh's Unique Terroir

The Kosher Terroir

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What does transforming a small winery into a major mover in the Israeli wine industry take? This episode of The Kosher Terroir holds the answers as we chat with Eran Pick, the winemaker and general manager at Tzora Vineyards. Eran's journey into the world of winemaking began with an unexpected spark during his time in the Israeli Air Force, leading him to a passionate career marked by global experiences and prestigious education. Discover how a chance encounter with Riesling in the Mosul Valley paved the way for Eran's deep dive into viticulture and enology—starting from WSET courses in New York to earning a degree from UC Davis and gaining invaluable experience in renowned regions like Napa, Sonoma, Barossa, and Bordeaux.
Throughout our conversation, we unravel the delicate balance between scientific knowledge and practical hands-on experience that defines a skilled winemaker. Eran opens up about the unique terroir of Shoresh in the Judean Hills, comparing it to Bordeaux's Médoc region and how factors like altitude, soil composition, and climate play a crucial role in the quality of wine. We also delve into the pressing issue of climate change and its impact on viticulture, emphasizing the importance of adaptability and vision in modern winemaking. Eran's story is one of passion, dedication, and a relentless pursuit of excellence—a journey that offers valuable insights for anyone interested in the art and science of wine.
Lastly, we journey through the evolution of Tzora Vineyards, from its humble beginnings in the 1980s to becoming a cornerstone of the Israeli boutique wine industry. Eran shares the challenges and triumphs of establishing a winery within a kibbutz, the pivotal investments and technological advancements that propelled the winery forward, and the invaluable support from experts like Jean-Claude Berouet. We discuss the balance between maintaining high production standards and navigating the unpredictability of vintages and the irreplaceable value of working with passionate, like-minded individuals. Join us for an engaging exploration of Eran Pick's remarkable contributions to the world of wine, and the timeless craft of winemaking.
Tzora Vineyards
The Judean Hills

Eran Pick MW Winemaker & General Manager
Dan Sheinman Winemaker

Website https://www.tzoravineyards.com/

Contact Info
Tzora Vineyards
D.N. Shimshon 99803
Israel
Tel: [phone]
[e-mail]

Our tasting room is conveniently located between Jerusalem and Tel Aviv.
We offer a guided tasting of wines, by appointment only.
Visiting Hours
Sunday to Thursday 10:00-16:00
Friday 09:00-14:00

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Chapters

1. Wine Journey (00:00:09)

2. Terroir Impact on Wine Quality (00:11:02)

3. Evolution of Winemaking Expertise (00:30:59)

4. Winemaking Challenges and People Connections (00:45:59)