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Embracing Change: Navigating Digital Transformation in Business
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In this thought-provoking episode of Agile Marketing Academy, join your host Behtash on a deep dive into the world of digital transformation. Together, we'll explore why embracing digital change is not just an option, but a necessity in today's dynamic market.
We start our journey by unpacking the concept of digital transformation and its undeniable significance in our current business climate. Our expedition leads us to investigate real-life case studies of Microsoft's shift to the cloud and LEGO's successful digital transformation, providing valuable insights and lessons along the way.
Our journey doesn't shy away from challenges. We tackle common obstacles that businesses encounter during digital transformation and learn from Kodak's failure to adapt to digital.
One of the crucial waypoints on our journey is the role of culture in digital transformation. We dissect Adobe's shift to a subscription-based model, understanding how a cultural shift was instrumental in their digital success.
As we near the end of our journey, we examine how to measure the success of digital transformation. Domino's Pizza and its digital-first approach serve as our guide, shedding light on the importance of key performance indicators.
Our journey ends, but the exploration continues as we pose a thought-provoking question: Are you ready to embark on your digital transformation journey? How will you navigate the challenges and celebrate the successes?
Join Behtash and the Agile Marketing Academy as we explore digital transformation, digital marketing, and the concept of staying agile in a fast-paced business world. Follow Behtash on LinkedIn for more insights and engaging discussions on digital transformation and beyond.
www.linkedin.com/in/bmoojedi
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