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Ep 4: Vinka Danitza, Priorat Enoturisme
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Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in.
That being said I kick off 2021 looking at the current state of enotourism. My guest Vinka Danitza is a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. Let me hand over to Vinka who will tell you about her wine journey and how she came to be in her current role.
If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wms
If you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌
Episode outline:
00:00:00 Intro
00:01:33 Origin Story
00:07:00 Enotourism 101
00:15:13 COVID19 adaptations in Priorat
00:20:56 Reactions in different tourist sectors
00:26:59 Digitising customer interaction
00:38:20 Travel literature
00:40:03 Vinka’s current enotourism project
00:46:09 Looking ahead to 2021
Intro and outro musicWelcome to the Show Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Guest: Vinka Danitza
GUEST CONTACT:
https://bottledbliss.wordpress.com/
https://www.instagram.com/danitzavinka
Date recorded: 20 December 2020
Listen and subscribe: www.interpretingwine.com/wms
CONTACT ME
Linkedin: http://interpretingwine.com/linkedin
Instagram: https://www.interpretingwine.com/wmsinsta
Twitter: https://www.interpretingwine.com/wmstwitter
Email: podcast@interpretingwine.com
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