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The Hero Section: Telling Your Art’s Story on the Home Page
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After a captivating interview last week with landscape artist Kelly Herrick, today we're zoning in on crafting a home page that not only captures but retains your audience's attention.
Why Your Home Page Matters
Your website's home page stands as the gateway to your art, embodying your brand and artistic identity. It's where first impressions are formed, and decisions are made, often within the first five to six seconds of landing.
Episode Highlights:
· The Importance of a Streamlined Navigation Bar: Learn why keeping your navigation simple and intuitive is crucial and which pages are essential to include for easy user navigation.
· Footer Fundamentals: Discover the strategic placement of social media icons and additional links in your website's footer to keep visitors engaged with your content longer.
· The Hero Section: Uncover the secrets to a compelling hero section, including choosing the right banner image or video, crafting engaging copy with an effective call to action, and showcasing your art's unique value proposition.
· Engaging Content Strategies: Tips on incorporating testimonials, merit badges, and brief artist biographies to build credibility and connect with your audience.
Key Takeaways:
· First impressions are everything. Your home page should reflect your personal brand and artistic identity compellingly and concisely.
· Simplify your navigation to enhance user experience and keep your audience on your site longer.
· Incorporate social proof and personal touches throughout your site to build trust and connect with your audience on a deeper level.
Next Episode Preview: Join me next week as we focus on your About Page – and hint, it’s not all about you.
Connect with Lexi Reid:
· Art Website: lexireidstudio.com
· Instagram: @lexireidstudio
· For more resources and guides, check out: thelazyartrepreneur.com
Call to Action: If you found these tips helpful, please leave a positive review, subscribe to our podcast, and share it with your fellow artists. Got questions or your own tips to share? Drop a comment below or send a DM on Instagram!
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