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From Boy Scout Sales to YouTube Ads with Aleric Heck
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This week, our guest is Aleric Heck. He joins me on the mic to talk about his entrepreneurial journey, which actually started from childhood. He began with small ventures like paper routes and selling popcorn as a Boy Scout, which is how he learned valuable lessons about business and sales.
This early interest led him to create videos with friends, eventually posting on platforms like Newgrounds, and later, YouTube. He taught himself video editing and began uploading content around 2007-2008, focusing on tech tutorials and app reviews. By 2009, he launched a YouTube channel called AppFind, reviewing mobile apps and gaining significant traction, generating about $60,000 annually.
Despite receiving a job offer from a Silicon Valley company, Aleric chose to stay in school and grow his own business, Ad Outreach, established in 2016. He focused on YouTube ads for businesses, gradually shifting from app installs to broader business applications.
In this interview, we also discuss:
How to have a disciplined approach to saving and reinvesting earnings
How to maintain focus on your business as you work on other aspects off your life
And so much more!
ABOUT OUR GUEST
Aleric Heck is a YouTube Ads Expert & the Founder of AdOutreach. He has been on YouTube for over 12 Years, first growing a YouTube Channel to over 500,000+ Subscribers.
Over the last 8 Years, Aleric has taught thousands of Entrepreneurs & Business Owners how to Grow & Scale their business using laser-targeted YouTube Ads.
Collectively, Aleric has helped his clients generate over $200 Million+ in sales from YouTube Ads & scaled his own business to over 8 Figures.
You can learn more about Aeric and his work here: https://aleric.com/
And check out this FREE GIFT from Aleric himself to all the listeners of The Leaders Lab Podcast: https://www.adoutreach.com/pdf
ABOUT OUR HOST
Ken Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.
You can learn more about Ken and his team at
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