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Strategy is the Engine. Culture is the Fuel
Manage episode 344653250 series 3178014
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Hilton Barbour joins Deborah from Toronto, Canada to talk about the crucial link between strategy and culture. Hilton unpacks some of the finer nuances that actually create your workplace culture, whether you are aware of these or not.
Given his background in Marketing and Strategy, Hilton also explains how your Marketing team is a crucial ally in helping you to craft your workplace culture and create your employer brand. Culture is not just 'an HR thing' and creating an amazing place to work, is really a strategic imperative and an undeniable leadership responsibility.
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