It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Michael Piperno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Piperno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Business, Marketing, Authenticity, and Relationships with Franco and Wendy Salerno
Manage episode 317179424 series 3268720
Content provided by Michael Piperno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Piperno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode 3: In this episode, my guests are Franco and Wendy Salerno, a husband-and-wife team who built and run a successful business, Darianna Bridal and Tuxedo, here in my home county of Bucks County, Pennsylvania. I wanted you to hear about their business because they’ve done an exceptional job marketing it. In fact, they’ve done a better job communicating with their prospects and customers than just about any other local business I’ve seen. Equally impressive is the level of service they provide to their customers.
What’s their secret? They generously share a lot of their strategy in this episode.
In our conversation we also talk about how even in a tough year, both personally and professionally, they let their creativity, integrity, honesty, and authenticity guide the way — building strong relationships and adding to their network of raving fans as a result.
Visit the Darianna Bridal & Tuxedo Website: https://www.dariannabridal.com
Check out this episode’s sponsor, Lacona Supply: https://laconasupply.com
Learn more about me: https://www.michaelpiperno.com
--- Support this podcast: https://podcasters.spotify.com/pod/show/leadership-communication/support35 episodes
Share
Manage episode 317179424 series 3268720
Content provided by Michael Piperno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Piperno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode 3: In this episode, my guests are Franco and Wendy Salerno, a husband-and-wife team who built and run a successful business, Darianna Bridal and Tuxedo, here in my home county of Bucks County, Pennsylvania. I wanted you to hear about their business because they’ve done an exceptional job marketing it. In fact, they’ve done a better job communicating with their prospects and customers than just about any other local business I’ve seen. Equally impressive is the level of service they provide to their customers.
What’s their secret? They generously share a lot of their strategy in this episode.
In our conversation we also talk about how even in a tough year, both personally and professionally, they let their creativity, integrity, honesty, and authenticity guide the way — building strong relationships and adding to their network of raving fans as a result.
Visit the Darianna Bridal & Tuxedo Website: https://www.dariannabridal.com
Check out this episode’s sponsor, Lacona Supply: https://laconasupply.com
Learn more about me: https://www.michaelpiperno.com
--- Support this podcast: https://podcasters.spotify.com/pod/show/leadership-communication/support35 episodes
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Similar to The Leadership Communication Show with Michael Piperno
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
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continue reading
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continue reading
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…
continue reading
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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