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Closing the cyber protection gap, An Interview with Xing Xin, CEO & co-Founder, Upfort

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Manage episode 432746993 series 2824326
Content provided by Alex Bond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Bond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week’s The Leadership in Insurance Podcast 🎧continues our deep-dive into #Cyber, where I talk to Xing Xin, CEO and co-Founder at Upfort about 🔨‘enabler tools’ that can empower companies of all sizes to better manage cyber risk by unlocking their data to improve understanding of a company risk and support proactive interventions.


In this episode we take a look at the growing Cyber protection gap – even a one man band now has multiple technology touch points.

We discuss how the growing SME protection gap is often underserved - particular for products that support fundamental cyber security controls and effective cyber risk management - and that’s where Upfort steps in.


We also discuss the ROI that criminals are really looking for in a cyber attack and how focusing on where ransomware attacks are the most cost-effective for criminals enables organisiations to invest more wisely in their cyber security

💡Listen in below for the top routes of entry


Xing also explains the biggest challenge in managing cyber risk – changing user behaviour - as it often at the individual level that cyber risk enters a business (👇listen in for my great analogy comparing cyber security to a smoke detectors!). We discuss how there isn’t a single bullet but multiple avenues to support changing behaviour including:

💸encouraging more proactive behaviour e.g. through incentives and discounts

📲engaging in user training, simulated attacks and AI assistance – including the use of gamification



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

233 episodes

Artwork
iconShare
 
Manage episode 432746993 series 2824326
Content provided by Alex Bond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Bond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week’s The Leadership in Insurance Podcast 🎧continues our deep-dive into #Cyber, where I talk to Xing Xin, CEO and co-Founder at Upfort about 🔨‘enabler tools’ that can empower companies of all sizes to better manage cyber risk by unlocking their data to improve understanding of a company risk and support proactive interventions.


In this episode we take a look at the growing Cyber protection gap – even a one man band now has multiple technology touch points.

We discuss how the growing SME protection gap is often underserved - particular for products that support fundamental cyber security controls and effective cyber risk management - and that’s where Upfort steps in.


We also discuss the ROI that criminals are really looking for in a cyber attack and how focusing on where ransomware attacks are the most cost-effective for criminals enables organisiations to invest more wisely in their cyber security

💡Listen in below for the top routes of entry


Xing also explains the biggest challenge in managing cyber risk – changing user behaviour - as it often at the individual level that cyber risk enters a business (👇listen in for my great analogy comparing cyber security to a smoke detectors!). We discuss how there isn’t a single bullet but multiple avenues to support changing behaviour including:

💸encouraging more proactive behaviour e.g. through incentives and discounts

📲engaging in user training, simulated attacks and AI assistance – including the use of gamification



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

233 episodes

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