21: Craft a Compelling LinkedIn Bio

The Let's Talk Tech Show

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We all understand the tremendous value social media and social networking sites add to our efforts to build our brand, and attract clients and opportunities.

We all get checked out online and, according to personal branding pioneer Kirsten Vernon, we've got to stand out as unique while also developing rapport with the person looking at our LinkedIn profile.

And then there are all those other social sites that require some sort of snappy positioning statement.

Listen in on this interview with Kirsten and discover:

Why LinkedIn is so important to your web presence and online rapport building activities
What you must do before you even start writing your LinkedIn profile
The difference between a resume and a bio
Tips for rewriting your bio when changing careers
The 2 biggest mistakes most people make with their LinkedIn bio.
How to balance the emotional stuff with the rational stuff in your bio.
What to do if you're nervous about writing your bio
Tips for getting and using a great headshot and what makes yours look dated
The steps to crafting a Branded Bio
The #1 most important statement in your bio

Terms Used in This Episode That May be New to You

Brand

Personal Brand

Brand positioning statement

Unique Promise of Value

Joint Venture or JV Partners

Brand leader

Links and Resources

Kirsten's book - Career Distinction

Article on Kirsten's site that she referenced - About crafting the first sentence of your bio

Take It Deeper with Additional Research

7 Mistakes Entrepreneurs Make on LinkedIn -- from Inc.com

7 Scientifically Proven Ways to Get Noticed on LinkedIn -- from MentalFloss.com

64 episodes

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