))
Ep 59 - Visibility Through PR
Manage episode 372968963 series 3298695
Content provided by Erin Thomas Wong, The Life-Friendly Business Mentor, Erin Thomas Wong, and The Life-Friendly Business Mentor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Thomas Wong, The Life-Friendly Business Mentor, Erin Thomas Wong, and The Life-Friendly Business Mentor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today I'm speaking to Jo Swann of Chocolate PR who helps mission led entrepreneurs to get their message heard via the power of the press. We discuss the benefits of PR, why you need to story tell rather than sell and how to overcome imposter syndrome. Jo also outlines two approaches: responding to media inquiries and taking stories directly to journalists, and what you need to have in place to get started.
Connect with Jo at www.chocolatepr.co.uk or check out her podcast PR Powerhouse.
Chapters
0:00:00 Setting up the business and helping people
0:03:23 Empowering entrepreneurs through the power of the press
0:08:55 Creating a Persona for Effective PR Visibility
0:10:35 Foundational Work before Approaching Journalists
0:11:46 Proactive PR Approach and Engaging with Journalists
0:14:23 Benefits of PR: Building Confidence and Opening Doors
0:18:10 The Long Game of PR and Building Expertise
0:26:26 The Importance of Consistency and Persistence in Marketing
0:28:07 The Need for an Ongoing Funnel and Consistent Marketing Efforts
------------------
💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast
❓ Find out more about how I can help you at www.lifefriendlybusiness.com
🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏
72 episodes
Share
