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Should You Add a Low-Ticket Offer to Your Customer Journey?
Manage episode 376729925 series 3340848
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Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you?
This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and whether it's a brilliant idea or best avoided for your business.
In this episode we cover:
- Understanding Low-Ticket Offers: What exactly is a low-ticket offer, how it fits into your sales strategy, and why it could be a profitable addition to your business model.
- Strategies to Sell Low-Ticket Offers: 3 methods to sell low-ticket offers, including organically, using a Self Liquidating Ads Funnel (or SLO) and using the offer as part of a Lead Gen ad funnel - and the pro's & cons of each.
- What Influences the Success of a Low-Ticket offer Funnel: The key factors that can make or break the success of your low-ticket offer funnel, such as pricing strategies, offer & sales page testing as well as messaging, especially if you have fallen in to the 'warm audience trap'.
- Common Mistakes to Avoid: The common pitfalls and errors clients often encounter when trying to sell low-ticket offers, and how to avoid them.
So, if you've been mulling over the idea of low-ticket offers, consider this your friendly nudge to give this episode a listen.
If you enjoyed the podcast, here are some ways you can be a part of my world:
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Email me here: hello@sophiegriffiths.co
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