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EXPERIENCE 147 | Accidental Entrepreneur with Timiry McCaskell, Owner of Dora Grace Bridal in Fort Collins and WIndsor
Manage episode 391740191 series 3357362
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Timiry McCaskell is the Founder and Owner of Dora Grace Bridal, named after her two grandmothers. Dora Grace has been fitting brides and prom dates and more in Fort Collins since 2011, and opened a second location in Windsor in January of 2023. The second location came along as an unplanned opportunity of sorts, and has allowed Dora Grace to expand their design offerings and demographics.
Timiry wasn’t a bride looking for a better experience for future brides, nor was she a retail expert looking for a niche, nor instinctively entrepreneurial - but she did notice an opportunity after the failure of Mountain Avenue Bridal in 2009. There was no longer a cool and local bridal store for the every-woman! You could have a super-expensive boutique experience, or the David’s Bridal corporate experience, but really nothing in between!
She soon started telling friends about this problem, and later engaged a bit with the SBDC, started working on a business plan, and before she knew it she was talking to bankers and landlords and then bada bing, bada boom - she’s got a location and an SBA loan and and quits her job and she’s a business owner! After a couple years of bumps and bruises, her super powers of curiosity and tenacity helped her find traction in the business, and she’s evolved over the years to be a light-touch, systems-building, employee empowering lady boss - but she’d cringe at those labels and that’s why she’s fun.
Timiry is a former - and I hope, future - member of LoCo Think Tank, and every conversation we’ve shared has been full of dynamic learning and idea-chasing - and this one is no different. She pulls back the curtain on the bridal industry, envy-criticizes the Best of NOCO awards, and shares many lessons the journey, so please enjoy, as I did, my conversation with Timiry McCaskell.
The LoCo Experience Podcast is sponsored by: Logistics Co-op | https://logisticscoop.com/
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Music By: A Brother's Fountain
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