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EXPERIENCE 166 | Change Your Perspective, Change Your Business with Duane and Chad Stroh, Co-Founders and and President/VP of Healthy Harvest expeller-pressed non-GMO cooking oils.
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Duane and Chad Stroh are the father and son that lead the team at Healthy Harvest in Berthoud, CO, which also includes Duane’s wife and Chad’s sister, and one red-headed step-child in a key operations role. They were initially involved as investor-partners of the business, but as partners departed and their market awareness grew they pivoted the company to specialize in production and wholesale distribution of non-GMO cooking oils across Colorado - and entering new markets across the American West. They also offer nationwide direct-to-consumer oil sales through their website and on Amazon.
In a previous chapter, the family operated a conventional grain farm and feedlot near Holyoke, where Duane was also the wrestling coach for many years. When Duane met a man with a persistent infection caused by exposure to antibiotic-resistant bacteria on a hog farm, he started investigating the drug and chemical-laden conventional farming industry. And - when his brother died at an early age of lymphoma, he remembered how that brother was the one responsible for spraying Roundup around the farmyard and mixing the sprayer tanks. And long story short - the family decided to sell out of their farm and feedlot and change their business as a result of this change in perspective.
What I love about Duane is that he’s a lot like my dad - the secret to success in farming or in business is math! And what I love about Chad is that he is focused on the impact of marketing, technology, and relationships to build long-term business value. Together, they’re a formidable pair, and I’m excited to see their business continue to grow and help more and more non-GMO farmers share their Healthy Harvests with the world. So please enjoy, as I did, my conversation with Duane and Chad Stroh.
The LoCo Experience Podcast is sponsored by: Logistics Co-op | https://logisticscoop.com/
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