))
Ep 72 | Make it rain. Paul Rawson from Metamorph.
Manage episode 312252101 series 3231021
Content provided by The Lonely Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Lonely Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to to get it working and discuss why on earth we always overthink things.
One of the most knowledgable guests we've had on the show with so many things to take away. So go on, take it away.
Thanks, like always, to Paiger for their continued support.
118 episodes
Share
