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Ep 92 | The impact of mentorship on marketing. Rebecca Lauder-Fletcher from SGI.

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Manage episode 312252081 series 3231021
Content provided by The Lonely Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Lonely Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place.

Diving into the marketing, we chat about Rebecca's branding approach and how she has applied it to the three companies in the SGI portfolio and how this translated into her community marketing approach which has ramped up recently.

If you're interested in personal development as well as any aspects of employer branding (and branding in general) then hit the play button.

Have you checked out Paiger yet? You should, and not just because they show us a lot of love supporting the podcast.

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 312252081 series 3231021
Content provided by The Lonely Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Lonely Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place.

Diving into the marketing, we chat about Rebecca's branding approach and how she has applied it to the three companies in the SGI portfolio and how this translated into her community marketing approach which has ramped up recently.

If you're interested in personal development as well as any aspects of employer branding (and branding in general) then hit the play button.

Have you checked out Paiger yet? You should, and not just because they show us a lot of love supporting the podcast.

  continue reading

118 episodes

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