Middle Chamber Books Podcast #45: "The Fourth Transformation" with Shel Israel

The Lubetkin Media Companies

In this edition of the Middle Chamber Books and Music Podcast, we have a return visit from author Shel Israel, whose latest book with Robert Scoble, The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything, discusses how technology to create virtual and augmented realities will transform the way we interact with companies, each other, and the world of reality itself.

[spp-player]

About the Guest

Shel Israel

Shel Israel and Robert Scoble have been researching, writing and speaking about technology’s impact on the near-term future together and separately since 2005. They are best known for two critically acclaimed, best-selling tech business books: Naked Conversations (2006), which is credited with explaining the business opportunities in social media; Age of Context (2012), that explained how the convergence of mobile, social media, IoT, data and location technologies, would forever change the relationships between businesses, customers and stakeholdersShel Israel has written six previous books and has contributed to Forbes, Fast Company and BusinessWeek. He has been a keynoted at business and tech conferences on all continents not covered by ice.

This is Shel's second appearance on the podcast. He previously joined us to discuss Lethal Generosity, his book about how treating your customers with kindness and giving them highly personalized experience, companies will absolutely screw competitive efforts to hijack them.