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Talking WTA - ATP Merger with Bret McCormick of Sports Business Journal

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Manage episode 267233349 series 1243460
Content provided by Tennis Now. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tennis Now or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on the Lucky Letcord Podcast Bret McCormick of the Sports Business Journal joins host Chris Oddo to share his insights on what a potential WTA/ATP merger would look like.

Talk of a potential merger between the tours bubbled over in late April when Roger Federer and Rafael Nadal took to Twitter to show their support for a union of the tours. Since then many important names in the sport of joined in, including WTA founder Billie Jean King.

But with all the pressing matters that the powers that be in tennis need to tend to of late, as the coronavirus rages, conversation has slipped to the back burner.

That's why we brought McCormick in. He's been talking to people behind the scenes about this topic for a while now, and in late June he released his article on the subject, which can be found here:

https://www.sportsbusinessdaily.com/Journal/Issues/2020/06/29/Leagues-and-Governing-Bodies/Tennis.aspx

Have a listen and get hip to the nuances of the relationship between the tour and how a union might affect sponsorships, TV rights and the media enterprises that are owned and operated by both factions.

Who would benefit? How can it happen? Is it even possible?

Join us for a discussion!

Follow Bret on Twitter

Follow the Lucky Letcord Podcast on Apple Podcasts

Follow the Lucky Letcord Podcast on Spotify

Follow Tennis Now on the Web

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

133 episodes

Artwork
iconShare
 
Manage episode 267233349 series 1243460
Content provided by Tennis Now. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tennis Now or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on the Lucky Letcord Podcast Bret McCormick of the Sports Business Journal joins host Chris Oddo to share his insights on what a potential WTA/ATP merger would look like.

Talk of a potential merger between the tours bubbled over in late April when Roger Federer and Rafael Nadal took to Twitter to show their support for a union of the tours. Since then many important names in the sport of joined in, including WTA founder Billie Jean King.

But with all the pressing matters that the powers that be in tennis need to tend to of late, as the coronavirus rages, conversation has slipped to the back burner.

That's why we brought McCormick in. He's been talking to people behind the scenes about this topic for a while now, and in late June he released his article on the subject, which can be found here:

https://www.sportsbusinessdaily.com/Journal/Issues/2020/06/29/Leagues-and-Governing-Bodies/Tennis.aspx

Have a listen and get hip to the nuances of the relationship between the tour and how a union might affect sponsorships, TV rights and the media enterprises that are owned and operated by both factions.

Who would benefit? How can it happen? Is it even possible?

Join us for a discussion!

Follow Bret on Twitter

Follow the Lucky Letcord Podcast on Apple Podcasts

Follow the Lucky Letcord Podcast on Spotify

Follow Tennis Now on the Web

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

133 episodes

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