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EP 5: From Young Upstart to Mature Startup - Don Smith
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Welcome to The Luminate Collective Podcast, brought to you by AAB Consulting, hosted by Sian Parker. In this series, we capture candid conversations on life, change, leadership, and the world of business.
Beyond their titles, our guests share their life stories, discussing the personal and vulnerable experiences that have contributed to their success.
In this episode, Sian sits down with Don Smith, Applied Innovation Consultant, and Inventor. Don is the driving force behind 'One Hundred Flowers,' a consultancy revolutionising how organisations harness invention and innovation. Don's mission? To transform these businesses into disruptors, rather than the disrupted.
In this conversation, we chat about Don's 'bookmark moment.' He shares his first work placement experience, which, against all odds and with a little help from his resourceful Geordie mother, turned into a defining chapter in his life. We'll also explore the audacious pitch that won the Irn Bru MD over and explore the invaluable lessons Don has gathered throughout his illustrious career in creativity.
This episode isn't just a marketing masterclass; it's interspersed with philosophical gems and life insights. For someone who claims not to be driven by money, Don's journey is a vivid illustration of his extraordinary dedication and hard work. So, let's dive in and uncover the secrets behind his remarkable success!
Skip to the Following Sections:
00:00:00 Introduction
00:00:54 Don's Bookmark Moment
00:17:36 Don's Career Highlights
00:30:12 Don's Current Projects
00:41:29 Conclusion
Want to chat to us about The Luminate Collective Podcast? E-mail sian.parker@aab.uk
Join our community: LinkedIn @AABConsulting, Instagram @aab.consulting
A brief introduction to AAB Consulting...
• We are the consulting arm of The AAB Group
• Compared to AAB, we are just a young thing, we started in 2018
• We are a business consultancy focused on helping our clients think about, prepare for, and deliver
change
• We focus on adding real value in the areas of service design, digital strategy & transformation,
business agility and growth management
• We firmly believe that our clients want a great experience when they hire consultants; not simply a
project or intervention
• We have a healthy focus on looking after our team members so that they look after our clients.
Please contact us if you want to chat, are interested to know more or just want to know why we love
llamas, you can reach us by e-mailing advisors@aabconsulting.uk
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