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MediaCorp's Raj Parekh on the Power of Branded Content
Manage episode 423274850 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
384 episodes
Share
Manage episode 423274850 series 2496493
Content provided by Audioboom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
384 episodes
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Similar to The MadTech Podcast
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
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continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Get ready for a weekly dose of all things Enterprise Software and Cloud Computing! Join us as we dive into topics including Kubernetes, DevOps, Serverless, Security and Coding. Plus, we’ll keep you entertained with plenty of off-topic banter and nonsense. Don’t worry if you miss the latest industry conference - we’ve got you covered with recaps of all the latest news from AWS, Microsoft Azure, Google Cloud Platform (GCP) and the Cloud Native Computing Foundation (CNCF).
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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