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Aligning the Sales and Marketing Tech Stack for Manufacturers w/ John Joyce
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Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I've consulted well over 200 B2B manufacturing organizations throughout my career on marketing strategy. And without question, one of the biggest problems I've observed time and time again is a lack of alignment between sales and marketing. In today's conversation, Founder of Brjr.io John Joyce will talk about why these silos emerge, what dangers and missed opportunities they create, and the role your marketing and sales technology stack can play in tearing them down.
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Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I've consulted well over 200 B2B manufacturing organizations throughout my career on marketing strategy. And without question, one of the biggest problems I've observed time and time again is a lack of alignment between sales and marketing. In today's conversation, Founder of Brjr.io John Joyce will talk about why these silos emerge, what dangers and missed opportunities they create, and the role your marketing and sales technology stack can play in tearing them down.
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Similar to The Manufacturing Executive
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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