Ch 5: Color Emotions (How to Select Your Brand Colors)

The Market Your Message Show

Welcome to Day Five (Chapter 5) of my new audiobook for Launch Your Platform!
To grab a copy of the book, go to: PlatformGrowthBooks.com
In today's episode, we explore the importance of choosing the right brand colors to establish a strong visual identity. Discover how strategic color selection can differentiate your brand, evoke emotions, and attract your ideal audience.

Key Points Discussed:

1. Subway’s Transformation:
   • The story of Subway’s rebranding in the early 2000s.
   • How the shift to vibrant green and yellow increased sales and attracted health-conscious consumers.
   • The impact of bold color choices on customer perception and brand differentiation.
2. The Power of Color:
   • Insights from designer Rebecca Swenson on how color shapes identity and influences branding.
   • The psychological effects of colors and their role in branding.
3. Color Psychology in Branding:
   • How fast food chains like McDonald’s use red and yellow to stimulate appetite and convey happiness.
   • Why B2B tech firms often choose blue and gray to signal professionalism and stability.
4. Finding Your Brand’s True Colors:
   • The importance of aligning your brand’s colors with its essence and desired emotional impact.
   • Using color psychology guides to find the perfect palette that represents your brand values.
   • Example: BigCommerce’s color psychology chart and its insights.
5. Strategic Color Selection:
   • Tips for researching competitor color palettes and finding your unique color niche.
   • Case studies of successful color strategies from various brands.
6. Practical Steps to Select Your Brand Colors:
   • Choosing a primary color that anchors your visual identity.
   • Selecting two to four complementary secondary colors to create a cohesive palette.
   • Using tools like Coolors.co to generate and refine your color palette.
7. Creating a Style Guide:
   • The importance of documenting your color palette in a style guide for consistency across all branding materials.
   • Tools like Google Docs and Canva Pro for creating and storing your style guide.
8. Testing and Iterating:
   • The process of testing your color choices and seeking feedback from your target audience.
   • Being open to adjustments and iterations as your brand evolves.

Resources Mentioned:

• BigCommerce Color Psychology Chart
• Coolors.co - Color Palette Generator
• BrandColors.net
• FreeLogoDesign.org

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