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Applying Business Process Engineering to Marketing Automation with Sam Ovett
Manage episode 268566651 series 1532812
Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Marketing Automation Discussion, we explore the application of business process engineering in sales and marketing. Our guest, Sam Ovett, Director at Mobile Pocket Office, shares valuable insights on automating sales and marketing processes. Sam discusses the four key steps for successful automation, tips on organizing automations, selecting tools for your tech stack, qualities to look for in MarTech applications, common automation pitfalls, strategies to promote adoption of new processes, and much more. More show notes here.
If you would like to access materials mentioned in this episode, you can find them provided by Mobile Pocket Office here: https://mobilepocketoffice.com/automated
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
71 episodes
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Manage episode 268566651 series 1532812
Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Marketing Automation Discussion, we explore the application of business process engineering in sales and marketing. Our guest, Sam Ovett, Director at Mobile Pocket Office, shares valuable insights on automating sales and marketing processes. Sam discusses the four key steps for successful automation, tips on organizing automations, selecting tools for your tech stack, qualities to look for in MarTech applications, common automation pitfalls, strategies to promote adoption of new processes, and much more. More show notes here.
If you would like to access materials mentioned in this episode, you can find them provided by Mobile Pocket Office here: https://mobilepocketoffice.com/automated
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
71 episodes
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