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Making Better Lead Magnets | Kevin McGrath, Beacon
Manage episode 330558600 series 1532812
Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.
We cover:
- Research techniques
- Content types
- How many lead magnets to create
- Best performance opt-ins
- Trends in the space
Key links:
- Encharge.io
- Kevin's Twitter
- Article summary notes
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
71 episodes
Share
Manage episode 330558600 series 1532812
Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.
We cover:
- Research techniques
- Content types
- How many lead magnets to create
- Best performance opt-ins
- Trends in the space
Key links:
- Encharge.io
- Kevin's Twitter
- Article summary notes
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
71 episodes
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Similar to The Marketing Automation Discussion
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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