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How to Build a Smashing B2B Social Media Marketing Strategy
Manage episode 410504911 series 3457572
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Welcome back to The Marketing Blender Show!! โจ
Join Dacia Coffey and social media extraordinaire Sa Maria Boyd for an insightful discussion on crafting an effective B2B social media marketing strategy. Sa Maria shares her expertise on navigating the unique challenges of B2B social media, including how to create valuable content, choose the right platforms, understand analytics, and build a genuine brand presence.
They dive into topics like developing messaging that resonates with busy executives, using social media for employer branding, and staying on top of ever-changing platform trends. Sa Maria emphasizes the importance of being truly helpful and human in your approach rather than just product-pushing.
You'll get practical tips on optimal posting frequency, video content creation, monitoring competitors, and measuring meaningful metrics beyond just likes and shares. Sa Maria also shares her inspiring journey from getting hooked on social media in college to becoming an expert B2B strategist.
Whether you're already investing in B2B social or just getting started, this episode will give you a fresh perspective on leveraging social media to connect with your target audiences in an authentic, engaging way. Tune in for actionable insights from one of the best in the business!
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๐ Learn More:
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๐ Connect with Dacia & Sa Maria:
๐ผ LinkedIn: Dacia Coffey
๐ผ LinkedIn: Sa Maria Boyd
Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! ๐๐
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