Advertising industry in a meltdown

The Marketing Companion

It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported ...

• The stock value for many large agencies is in decline as company billings fall.
• Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.
• Many of their customers -- the big CPG brands -- are cutting ad spending as their most valuable products struggle to be relevant to today's digital consumers.
• Ad blocking continues to rise in developed nations (Ad Age called it an "apocalypse")
• Many companies are bringing the rising areas of influence and content marketing in-house to save costs and maintain direct relationships.

Like I said ... a mess. What's the future of Madison Avenue and how does it turn things around in this rapidly changing world? That would be a fun discussion to have ... which is exactly what Tom Webster and I do in this new episode of The Marketing Companion. You won't want to miss this scintillating analysis!

Resource mentioned in this episode WSJ article on advertising decine Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro.

Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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