Beyond imposter syndrome

The Marketing Companion

It seems like imposter syndrome is referenced everywhere these days. It's such a common obstacle to success but there doesn't seem to be any end in sight. Mark Schaefer and Amanda Russell explore this provocative topic from their own life experiences. Amanda has had extensive "brain training" as an elite athlete while Mark explored a family of origin narrative to discover personal roadblocks. It's a new take on a very old and ubiquitous problem. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do 'higher education. Former Olympic-level athlete, Founder-to-sale Entrepreneur and Marketing Consultant who still loves the brain gymnastics of helping people and companies become more influential among their desired audience. Professor, Author "The Influencer Code", Speaker, Board Member and Director of C4In