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S3E02: "Mastering Storytelling in Healthcare Marketing" with Rich Thomas, Owner & Director at INL agency
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In this episode of The Marketing Consultation, Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble.
As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply with audiences by addressing their unmet needs while respecting the legacy of established brands.
He delves into the unique challenges of healthcare marketing, touching on the innovative use of AI and the power of storytelling to create impactful narratives. Rich also explores the delicate balance required to foster creativity within the confines of industry regulations. Sharing insights from his entrepreneurial journey, he underscores the importance of effective execution over mere strategic planning and the crucial role emotional connections play in successful marketing endeavors.
This conversation is rich with real-world examples, practical advice, and thought-provoking discussions, making it a compelling resource for both seasoned and aspiring professionals in healthcare marketing.
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