The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep005: How to Use Hard and Soft Data to Create a Personalized Marketing Experience for Your Audience.
Manage episode 218490660 series 2443660
Content provided by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John Koetsier, Writer and Futurist for Forbes, Venture Beat, Entrepreneur.com, and many more discusses the lessons he learned to become a Marketing Technology Futurist.
He shares his experience with big data and small data (surveys), and helps us create a Futurist Advantage by lifting our gaze a little over the current hype and trend to see how that trend fits into the overall Marketing atmosphere.
John also shares how we can use both hard, big data to define “What” is happening, and how we can use soft, survey data to help us determine “Why” that is happening based on consumer perceptions. He talks about IoT and a possible “Personal API” that will help you keep control of your own data.
He shares with us how to ignore much of the marketing technology and tools, and use the marketing concepts that haven’t changed over time to truly be a Marketing Futurist with an Advantage.
20 episodes
Share
Manage episode 218490660 series 2443660
Content provided by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Kathryn Johnson and Kelly Garrett, Mary Kathryn Johnson, Kelly Garrett, and Marketing Futurists or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John Koetsier, Writer and Futurist for Forbes, Venture Beat, Entrepreneur.com, and many more discusses the lessons he learned to become a Marketing Technology Futurist.
He shares his experience with big data and small data (surveys), and helps us create a Futurist Advantage by lifting our gaze a little over the current hype and trend to see how that trend fits into the overall Marketing atmosphere.
John also shares how we can use both hard, big data to define “What” is happening, and how we can use soft, survey data to help us determine “Why” that is happening based on consumer perceptions. He talks about IoT and a possible “Personal API” that will help you keep control of your own data.
He shares with us how to ignore much of the marketing technology and tools, and use the marketing concepts that haven’t changed over time to truly be a Marketing Futurist with an Advantage.
20 episodes
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Similar to The Marketing Futurist Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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…
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continue reading
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