Data Science, Simplified

The Marketing Insider: A Claritas Podcast

This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson, to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge.

Listen to the 20(ish) minute episode to hear Sarah answer questions like:

• What is data science and what qualities does a well-rounded data science team possess?
• In what scenarios would a data scientist need to meet with the clients their work serves?
• How do data science teams collaborate within their own organization and why is it important to have a data science team if you're in the data-driven marketing industry?
• Does data science work differently when supporting B2B solutions versus B2C?
• How does AI fit into data science now, and what can we expect in the future?

Connect with Sarah: https://www.linkedin.com/in/sarah-anderson-208aa63b

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

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