The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth
Manage episode 422202492 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you aren’t on TikTok Shop, literally, what are you doing?
Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.
Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.
Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects,
help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:00:02 - Gen Z and Millennials Collide in Marketing Podcast
00:00:45 - Gen Z vs. Millennial Marketing Debate
00:05:09 - Revolutionizing Commerce with TikTok Shop
00:15:40 - Trust Factor in Affiliate Marketing
00:23:49 - Leveraging Influencers for TikTok Success
00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop
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Follow Jake:
LinkedIn: https://www.linkedin.com/in/trndsttr/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
403 episodes
Share
Manage episode 422202492 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you aren’t on TikTok Shop, literally, what are you doing?
Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.
Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.
Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects,
help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:00:02 - Gen Z and Millennials Collide in Marketing Podcast
00:00:45 - Gen Z vs. Millennial Marketing Debate
00:05:09 - Revolutionizing Commerce with TikTok Shop
00:15:40 - Trust Factor in Affiliate Marketing
00:23:49 - Leveraging Influencers for TikTok Success
00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop
00:34:03 - The Impact of Brand Guidelines
00:41:31 - LinkedIn and TikTok Strategy Guide
Follow Jake:
LinkedIn: https://www.linkedin.com/in/trndsttr/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
403 episodes
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Similar to The Marketing Millennials
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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