The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)
Manage episode 430524997 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign.
Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars.
Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers.
How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral?
Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success.
00:02:24 - Struggles with Name Lead to Viral Campaign
00:10:16 - Video Planning: Quality vs. Views
00:12:42 - How to Make Content Go Viral
00:15:12 - Social Teams Need Dedicated Content Creators
00:19:00 - Rebranding Success: From Mixoloshe to SMASHD
00:24:12 - Full Funnel Campaign Drives Website Traffic
00:28:20 - Adaptive Mindset is the Key for Marketers
00:32:25 - Rebranding Journey: Building the Brand
00:36:25 - Harnessing the Power of Organic Social
00:37:57 - Celebrity Brands Face Challenges
00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution
Follow SMASHD:
Instagram: https://www.instagram.com/thebestmarketingstrategyever/
Website: https://smashd.com/
Follow Mike:
LinkedIn: https://www.linkedin.com/in/chambers-mike/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
418 episodes
Share
Manage episode 430524997 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign.
Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars.
Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers.
How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral?
Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success.
00:02:24 - Struggles with Name Lead to Viral Campaign
00:10:16 - Video Planning: Quality vs. Views
00:12:42 - How to Make Content Go Viral
00:15:12 - Social Teams Need Dedicated Content Creators
00:19:00 - Rebranding Success: From Mixoloshe to SMASHD
00:24:12 - Full Funnel Campaign Drives Website Traffic
00:28:20 - Adaptive Mindset is the Key for Marketers
00:32:25 - Rebranding Journey: Building the Brand
00:36:25 - Harnessing the Power of Organic Social
00:37:57 - Celebrity Brands Face Challenges
00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution
Follow SMASHD:
Instagram: https://www.instagram.com/thebestmarketingstrategyever/
Website: https://smashd.com/
Follow Mike:
LinkedIn: https://www.linkedin.com/in/chambers-mike/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
418 episodes
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Similar to The Marketing Millennials
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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continue reading
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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