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281 - “How Do I Build Community”, with Erika Joy Erb
Manage episode 443167006 series 2803920
A LIVE podcast recording with a CMO?? YESSS.
I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building.
UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all.
Get your pumpkin spiced latte, and hit play.
18:02 Authenticity in Storytelling
25:14 Email List Management Strategies
29:38 Importance of a Brand Playbook
30:21 Simplifying Marketing Jargon
40:29 Launching a Community: Key Considerations
56:00 Consistency in Marketing
Follow Erika:
LinkedIn: https://www.linkedin.com/in/erikajoyerb/
Follow Digital Summit:
LinkedIn: https://www.linkedin.com/company/digitalsummitseries
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
433 episodes
Manage episode 443167006 series 2803920
A LIVE podcast recording with a CMO?? YESSS.
I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building.
UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all.
Get your pumpkin spiced latte, and hit play.
18:02 Authenticity in Storytelling
25:14 Email List Management Strategies
29:38 Importance of a Brand Playbook
30:21 Simplifying Marketing Jargon
40:29 Launching a Community: Key Considerations
56:00 Consistency in Marketing
Follow Erika:
LinkedIn: https://www.linkedin.com/in/erikajoyerb/
Follow Digital Summit:
LinkedIn: https://www.linkedin.com/company/digitalsummitseries
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
433 episodes
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