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How to Build Raving Fans For Your Brand, with Elfried Samba

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Manage episode 423227264 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.

In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.

Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.

Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.

00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success

00:06:45 - The Role of Marketing in Content Creation

00:08:39 - The Power of Listening on Social Media

00:15:25 - Adapting to Changing Marketing Platforms

00:19:40 - How to Be a Content Expert

00:25:24 - The Power of Community Content

00:44:51 - Using Creative Constraints for Growth

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

  continue reading

395 episodes

Artwork
iconShare
 
Manage episode 423227264 series 2803920
Content provided by Daniel Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.

In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.

Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.

Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.

00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success

00:06:45 - The Role of Marketing in Content Creation

00:08:39 - The Power of Listening on Social Media

00:15:25 - Adapting to Changing Marketing Platforms

00:19:40 - How to Be a Content Expert

00:25:24 - The Power of Community Content

00:44:51 - Using Creative Constraints for Growth

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

  continue reading

395 episodes

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