Episode 3 - GET USE TO IT: Marketing Will Always Be Vulnerable

The Marketing Minute

Marketing and Marketers are always vulnerable. No matter what we do, it’s ultimately going to be seen by our peers, employees, clients, and likely the competition. In other words, marketing is unique in all business functions in that it is always at risk. Finance may create spreadsheets and reports that go to the CFO, but these reports are not necessarily sent to all clients, referrals and strategic partners. Sales will pitches a client in the privacy of the conference room and no one knows how it went other than the salesperson and the client. Marketers on the other hand have all their work pushed out for both internal and public display, which may invite compliments or complaints; kudos or trashing. So, marketers need to stay focused on ensuring the maximum impact of their efforts and they can better do that by concentrating their efforts on growing revenue, improving employee morale and enhancing long-term client loyalty. And keep the thick-skin handy; sometimes you will need it. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support