Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Episode 38 - Nerdy Marketing
Manage episode 211573329 series 2386725
Content provided by acorn30. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by acorn30 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing.
Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this.
Clorox bleach has some fun mobile video marketing that uses the fourth screen and vertical videos. Heather dives into the creativity and how the focus is changing to mobile video.
Coca Cola has launched a mobile app that goes with their Freestyle dispensers. The app lets users make recipes and the beverage manufacturer track data. This spurs a conversation around personalization incorporating it into the shopping experience.
Finally, our Favourite Thing is Everlance. Heather and Brendan both talk about why and how they use the mileage tracking app.
Links:
Thanks for Listening!To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 episodes
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Manage episode 211573329 series 2386725
Content provided by acorn30. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by acorn30 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing.
Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this.
Clorox bleach has some fun mobile video marketing that uses the fourth screen and vertical videos. Heather dives into the creativity and how the focus is changing to mobile video.
Coca Cola has launched a mobile app that goes with their Freestyle dispensers. The app lets users make recipes and the beverage manufacturer track data. This spurs a conversation around personalization incorporating it into the shopping experience.
Finally, our Favourite Thing is Everlance. Heather and Brendan both talk about why and how they use the mileage tracking app.
Links:
Thanks for Listening!To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 episodes
All episodes
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Similar to The Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
