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From Sales to Brand Management with Sayani Bagchi | The Marketing Tintin S2
Manage episode 295012778 series 2851804
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Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students.
Brand Management, as we are all aware of, is a vast field. We’ve heard of it umpteen times, but still, there's plenty to learn. We need to discover a plethora of things, which can only be done when we dive deep into the field.
Today, in this episode of The Marketing TinTin, we've got someone special on board.
To know all the in and out of moving to Brand Management from Sales we have with us, Ms. Sayani Bagchi, Brand Manager of Britannia, Good Day! Prior to Good Day, Sayani was the Brand Manager of the iconic Britannia Marie Gold.
Brand Managers take care of almost every minute activity, from advertising to product launches and much more! They are the cornerstone of the brand.
Sayani, in the podcast, was edifying and clear about all truths marketing students should know before stepping into the industry. She shares her journey from facing the challenges of being a woman in sales to now leading a brand like Britannia. Her efficacious advice for budding marketing students is just the right thing they want to know at the initial stages of their careers.
I’m sure this episode of The Marketing TinTin will bring a smile to your face just like Good Day did on Deepikas’ ;)
Happy Listening!
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