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Why Kodak Failed | The Marketing Tintin S1E
Manage episode 332190818 series 2851804
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From democratizing the world of photography and bringing it to the utmost convenience of the commoners, enjoying 85% market share in the process, to being reduced to bankruptcy. Kodak, the brainchild of George Eastman, witnessed one of the most severe business failures of all times, rooting back all to the exact cause, wrong decisions at wrong times. Want to know more? Keep listening…
The concept of organizational agility is catching fire as companies scurry to deal with rapid change and complexity.’
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