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Episode #22: Peg Samuel NYU Professor, the Social Diva Talks Instagram, Mindful Marketing and Gabby Bernstein
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In this episode of the Mass Amplify Show with Britt Michaelian, guest Peg Samuel shares her thoughts on social media and mindful marketing. As a professor at NYU, Peg teaches students about the power of social media when it comes to publicity. Find out why Peg loves Instagram and how it has shifted. Listen til the end of the show to find out who Peg's amazing role model is and how this awesome role model has built a powerful online brand through community, aligned branding and mindful marketing.
Peg Samuel is proven leader in online brand building and digital strategy with a focus in social media community engagement. She is the Founder of Social Diva Media a boutique agency that develops and executes integrated web strategies. Bringing your business the viral power of social media and word-of-mouth marketing.
Peg has worked on media, fashion & wellness brands and special projects such as the NBC Olympics Games (the first "Social" Olympics), The 55th Annual GRAMMY Awards (with Social People) and with brands like W Hotels, W Magazine, InStyle and Vogue. Her entrepreneurial success has received attention from media outlets E! News, MSNBC, Entrepreneur Magazine, and Good Morning New York.
Peg on Social Media Platforms:
"My #1 Tip: Less is more. Don’t spread yourself too thin. "
Peg on the Power of Social Media:
"I tell my students, look at certain YouTube videos. When more people have seen this video than subscribers to the NY Times, that’s powerful."
Peg's #1 Social Media book Recommendation:
Putting the Public Back in Public Relations: How social Media is Reinventing the Aging Business of PR by Brian Solis and Deirdre K. Breckenridge
If you like this episode, please subscribe and review on iTunes: http://massamplifyshow.com
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