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The power of authentic persuasion

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Manage episode 282612885 series 1854838
Content provided by Judith Germain and Judith Germain - All Rights Reserved. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judith Germain and Judith Germain - All Rights Reserved or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Note to listeners: This episode was recorded in June 2020. The coronavirus (COVID -19) was recognised as a pandemic by the World Health Organisation on 11 March 2020.

In this episode Judith Germain speaks to Jason Cutter about selling with authentic persuasion. They discuss the importance of intent in sales, and the need to share your own personal story.

Jason explains the difference between those who are authentic manipulators and those that use authentic persuasion. He warns us away from the order takers who try to sell you something even if its not what you really need.

Jason's belief is that marketing done right is leadership.

This is an interesting conversation around sales, ethics and persuasion.

Listen up to the rest of the conversation.

Judith's websites:

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

  continue reading

450 episodes

Artwork
iconShare
 
Manage episode 282612885 series 1854838
Content provided by Judith Germain and Judith Germain - All Rights Reserved. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judith Germain and Judith Germain - All Rights Reserved or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Note to listeners: This episode was recorded in June 2020. The coronavirus (COVID -19) was recognised as a pandemic by the World Health Organisation on 11 March 2020.

In this episode Judith Germain speaks to Jason Cutter about selling with authentic persuasion. They discuss the importance of intent in sales, and the need to share your own personal story.

Jason explains the difference between those who are authentic manipulators and those that use authentic persuasion. He warns us away from the order takers who try to sell you something even if its not what you really need.

Jason's belief is that marketing done right is leadership.

This is an interesting conversation around sales, ethics and persuasion.

Listen up to the rest of the conversation.

Judith's websites:

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.

  continue reading

450 episodes

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